Item 1: Everyone is sitting around looking really bleakly into the camera. SURELY they could have given these poor asthmatic sods a birthday party to go to or something. The pharmaceutical commercial oevre is the genre that made herpes seem like the cool river-rafting adventurer disease, ffs.
Item 2: The entire ad is in black and white except for the ever-present purple advair diskus. This is either "striking" or "a depressing reminder of how all of my life efforts go toward affording your damn medication."
Item 3: The voiceover advises three or four times to not take this medication. Not in the standard "Oh, this causes liver failure and blindness and you should probably stop smoking" sort of warning, but the bold-print repeated-four-times "take an inhaled corticosteroid instead if at all humanly possible. SERIOUSLY. Even if that almost killed you last time, you should stop taking our drug and try it again."
Item 4: "THIS MEDICATION CONTAINS SALMETEROL, WHICH INCREASES THE CHANCE OF ASTHMA-RELATED DEATH." I don't know how to stress this enough. I am taking this medication to prevent asthma-related death. That is the only reason why I am taking it. These things seem to be at cross purposes.
Seriously, is my miracle drug about to be recalled? Am I about to find out that it has been killing me all this time with PURPLE PLASTIC DISKUS DEATH!?!?
At the very least, this is the worst advertising campaign ever.
THIS SORT OF TERROR IS NOT WHY I TUNE INTO DANCING WITH THE STARS YOU GUYS.