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05 April 2011 @ 10:26 pm
You know, I kind of wish that the commercials advertising Advair, the medication I take to prevent asthmatic death, hadn't taken such a term for the macabre. I can't seem to find it on youtube, so let me see if I can create a little word picture for you with my critiques:

Item 1: Everyone is sitting around looking really bleakly into the camera. SURELY they could have given these poor asthmatic sods a birthday party to go to or something. The pharmaceutical commercial oevre is the genre that made herpes seem like the cool river-rafting adventurer disease, ffs.

Item 2: The entire ad is in black and white except for the ever-present purple advair diskus. This is either "striking" or "a depressing reminder of how all of my life efforts go toward affording your damn medication."

Item 3: The voiceover advises three or four times to not take this medication. Not in the standard "Oh, this causes liver failure and blindness and you should probably stop smoking" sort of warning, but the bold-print repeated-four-times "take an inhaled corticosteroid instead if at all humanly possible. SERIOUSLY. Even if that almost killed you last time, you should stop taking our drug and try it again."

Item 4: "THIS MEDICATION CONTAINS SALMETEROL, WHICH INCREASES THE CHANCE OF ASTHMA-RELATED DEATH." I don't know how to stress this enough. I am taking this medication to prevent asthma-related death. That is the only reason why I am taking it. These things seem to be at cross purposes.

Seriously, is my miracle drug about to be recalled? Am I about to find out that it has been killing me all this time with PURPLE PLASTIC DISKUS DEATH!?!?

At the very least, this is the worst advertising campaign ever.

Samin_parentheses on April 6th, 2011 01:17 pm (UTC)
Jesus. What does your doctor say about this?
Havochavocthecat on April 6th, 2011 07:29 pm (UTC)
...you make medicine of death sound very funny, but OHMYGODWHAT?!?!

Alternative medicines, stat?
One Whose Honesty is Stronger Than Her Fear: rainamilyn on April 7th, 2011 02:10 am (UTC)
This is what I take too. It's AWESOME STUFF.

I've seen (and rolled my eyes at) these kinds of commercials too.

I LOVE the "cool river-rafting adventurer disease" part. *grin*
ornithoptercatornithoptercat on April 7th, 2011 06:41 am (UTC)
See, the issue with this stuff is that if you take it when your asthma is uncontrolled (say, you are normally okish but have a bad cold), it can actually CAUSE (or worsen) an asthma attack.

Take it when you're ok, and it may well make it much better. But... well, sort of an issue.

I, of course, had it tried by an idiot doctor, and thus ran across the "holy crap it makes me WORSE!!!!" effect. So I refuse to take a second dose ever. Fortunately I'm one of the people Singulair works for (as it seems to be sort of all or nothing, probably a genetic thing).
Trialiatrialia on April 7th, 2011 11:15 pm (UTC)
...Salmeterol? Is this another of those things where the medication names are different between countries? I'm on salbutamol...